simplify. diversify. scale.
Diversifying your paid acquisition used to be difficult...but now there's the diversification code
the paid traffic diversification problem
companies struggle to diversify their direct-response paid acquisition program for three reasons:
poor expectations
companies expect all ad networks to deliver the same fast, cheap, and scalable results that facebook does.
lack of landing pages
companies invest in lots of ads but not in the creation of the most valuable digital marketing asset - high converting landing pages.
insufficient reporting
companies are leveraging reporting that tells them the economics of their campaigns...but not about how to improve them
we spent the last 8 years building a simple system that eliminated these problems and allowed us to profitably spend $150m across 24 ad networks...and now we're sharing it with you.
we call it the diversification code.
what is The Diversification Code?
the diversification code is our proprietary algorithm that allows us to simplify the diversification process into bite-sized, repeatable steps to help companies build a more scalable and predictable paid acquisition program.
the minds that made it
the berp.io team spent the last eight years of our collective careers working together to develop and refine the diversification code...and we continue to do so to this day
John Belcher
overall strategy/tracking
Peyton Isakson
Copywriting
sammy Young
Creative Strategy
Dele Rockson
Creative Production
Rafael Moreta
Media Buying
3 reasons you'll love the diversification code
simplicity
it can feel like you'll need to hire a bunch of media buyers or an agency that specializes in each individual ad network in order to diversify across a dozen of them...but that couldn't be more wrong!
the diversification code simplifies everything so that a small team of individuals (we call it Scale Team Six) can build and manage your entire paid traffic program.
scalability
too many companies are reliant on the genius of a single media buyer, agency, or leader which prevents success from scaling past their fingertips.
the diversification code ensures that everyone understands what it takes to succeed and that your company’s success isn’t reliant on a single person (including yourself).
Confidence
one of the most frustrating things about paid traffic is that the ebbs and flows of a given ad network make it hard to feel confident in the sustained growth of your business.
the diversification code gives you a solid plan to begin with and proven frameworks to drive success.
by the time you’re done implementing, you’ll feel in control of your own destiny again!
any scalable business can use it
affiliate: we've done it ourselves and taught diversification to other affiliates during our time at giddyup.
ecommerce: we've done it with ecomm businesses selling supplements, dog products, widgets, and more
high-ticket: we've done it with high-ticket sales and service companies (including medical practices)
vsl: we've done it with vsl businesses selling supplements, info products, courses...even golf clubs
why trust us when others have failed you
we get that you've been let down by other paid traffic professionals via trainings, coaching, consulting, or agency work.
but here's what makes us different.
our process is what defines our success because we are constantly adapting it to fit in with the trends in the marketplace and the shifting conditions.
we adjusted it for the ios14 changes
we adjust it every time an ad network changes
we'll continue to adjust it into the future
because at the end of the day, the strategy behind selling doesn't change, just the tactics do.
if you're looking for a system you can leverage today, tomorrow, and for always, you will want to build the diversification code into your business
a few people who are happy they did
we understand our numbers better than ever, are running on 12 ad networks, and have consistency & predictability
Jon Tarr, Primal Labs
in one month, they built amazing reporting, overbooked our sales team, and built a plan for next year
Nathan Sevedge, DevSlopes
We 10x'd our sales in 30 days using Facebook, Snapchat & Google Performance Max
Nick Norris, Protekt
we doubled our client results and reduced our media buying time by 60%
Mike Stanzyk, LeadJuice
5 ways to work with us
the content is the same; the amount of work you'll have to do, time to results, and pricing are what's different
the book
if you're still not sure what we do sounds like a fit, this is the best place to begin
the training platform
if you to start immediately and are on a do-it-yourself budget, this is the right option for you
the power-day program
if you like face-to-face work and intense workdays, the power-day program is perfect for you
the consulting program
if you're having success and want experienced pros to take a look and help you determine how to grow, this is for you
the agency
if you have more money than time and want us piloting your ship, our agency offering is the right choice for you
spots are limited...for real.
we cap the size of the platform, our client rosters, and our power days...so you'd like helping diversifying your paid traffic program, act now.
if you don't make money, neither will we
i've spent my entire career building the diversification code and improving it with my team. if you follow the steps we lay out, you'll make money...and if you don't, i'll gladly give you your money back.
John Belcher - FOUNDer
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