experienced. available. leaders.
finding an experience direct-response advertising leader is hard; now you don't have to.
Sammy Young
@sammy_young
@ceo, looks like our sales have picked up, we need to review inventory pipeline to ensure we don't have any issues
the issue finding advertising leaders
companies struggle to find direct-response advertising leaders to guide their teams to the next level.
they've tried hiring or promoting top media buyers...but buying ads and running teams are a very different skillset.
you need seasoned professionals to help your team build a plan, optimize their workflows, and execute to drive the p&l.
and that's why we created the berp consulting program.
what's the berp consulting program?
think of it like a fractional vp of advertising role
three brains
you get the brains of our three, experienced advertising leaders to point at the problems in your business
proven playbooks
you get access to our proven processes in regards to ads, team structure, creative flows, hiring, training, and more
1-1 support
we'll set up calls and have a dedicated Slack channel to ensure your team has what it needs to hit your goals
your consulting team
John Belcher trained 13,000 media buyers and built three internal traffic teams so he knows how to simplify, align, and drive initiatives forward.
John focuses on aligning the team's goals, building offer strategy, and ensuring reports are accurate
Sammy Young developed creative strategy and execution for media buying teams at three separate organizations.
Sammy focuses on streamlining creative strategy and production and identifying process bottlenecks
Rafael Moreta trained hundreds of media buyers how to run traffic at scale across platforms.
Rafael focuses on ensuring media buying processes are simple and repeatable and training new members
our consulting process
step 1: audit
the first thing we do is audit all ad accounts, tracking/reporting, and team setup to determine strengths and areas of opportunity
step 2: expansion map
once we understand the current state of things, we build an expansion map so the team can understand where we want to go (and have the training to get there)
step 3: execution
once the plan is in place, our team provides guidance and support at every step to ensure your team is executing as efficiently as possible and inputting the activities needed to hit your KPIs
this team hit the ground running because they are experienced pros and have all of their ducks in a row. within no time, we'd fixed the issues we were facing and started scaling on channels we'd never used before.
jon tarr
primal labs
want to see if we'd fit your needs?
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